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"A Former Music Exec Just Found Hidden in His Attic  1,000 Never-Before-Seen Photos of Rock Legends"

Amateur photographer discovered a time capsule of late ’60s and early ’70s rock history.

Last spring, former music executive Michael Friedman’s wife stumbled on something amazing. The couple were preparing to sell their Connecticut home, and in the process of cleaning out the attic, hidden in a box of old contracts and other paperwork from Friedman’s former life, she found roughly 1,000 never-developed negatives. Captured on film through Friedman’s lens between 1969 and 1973 were some of rock music’s most enduring icons: Janis Joplin, Mick Jagger . . .  read more


by David Weiss

"Photos, Revelations, and 'Rock and Roll Legends', Studio History Lost & Found"

What’s better than having a front row seat to music history?

Michael Friedman knows: Being fully embedded in the action is the next level. As part of the legendary manager Albert Grossman’s ABGM firm in the late 1960’s and early ‘70’s, Friedman was in the thick of things with many of the most groundbreaking artists of rock, pop and folk. It’s a who’s who that includes Bob Dylan, The Band, Janis Joplin, Paul Butterfield, Ritchie Havens, Peter Paul and Mary, Todd Rundgren, Kris Kristofferson, and Gordon Lightfoot . . .  read more

by Taylor Mims

"Lost Negatives of Rock Legends Like Janis Joplin & Rolling Stones Headed to California Heritage Museum"

A lost collection of rock and roll photographs of Janis Joplin, Rolling Stones, and many other greats is headed to the California Heritage Museum in Santa Monica on April 13.  The Lost Rock & Roll Negatives of Michael Friedman were discovered in 2017, nearly 50 years after the photographs were taken. 

"I misplaced the negatives.  I never saw most of them," Friedman told Amplify.  "It was quite a discovery that my wife made.  She found them in a box of old music contracts and papers . . . 

by Andy Vasoyan



A lot of people have interesting photos sitting in their attic, but Michael Friedman’s rediscovered collection is truly special. Sure, it’s just some pictures of his friends and colleagues from the late 1960s and early ’70s, but it just so happens that his circle included people like Janis Joplin, The Rolling Stones, Rita Coolidge and Kris Kristofferson.

The former music manager and producer was in his mid-twenties when he took these photographs, already working with big names in the chaotic, intoxicated rock scene of the era . . .    read more

"The Lost Rock & Roll Negatives of Michael Friedman"

Sitting on a half-city block of prime real estate on Main Street in the heart of Santa Monica, the California Heritage Museum is renowned for its . . . 

Now the latest addition to the museum’s archive of unusual collections features "The Lost Negatives of Michael Friedman" a showcase of 60 never-before-seen, black and white photographs of iconic rock stars in the early stages of their careers.   These intimate portraits, dating back to the late 60s and early 70s, were taken by Michael Friedman, a former music executive and record producer who was the right hand man to premiere music manager and famed impresario, Albert Grossman . . . 

"Imagine Finding Photos of Mick Jagger, Janis Joplin, Todd Rundgren While Cleaning your Garage"

The California Heritage Museum presents Rock & Roll Legends: The Lost Negatives of Michael Friedman.   Between 1969 and 1973 Friedman shot over 1,000 photographs, but before he even printed most of the photos, he packed the negatives away, and then lost track of them, eventually considering them lost. Then, in 2017 . . .    read more


In the Santa Monica area? You absolutely do not want to miss ‘The Lost Rock & Roll Negatives of Michael Friedman,’ on display . . . read more

by Kyle Knoll


A random discovery of old negatives in an attic has culminated in a stunning new photo exhibition opening April 14, at the California Heritage Museum, Santa Monica.


Former rock n’ roll manager and music producer Michael Friedman’s wife Donna Vita recently stumbled on what ended up being a plethora of amazing images of her husband’s oldest and dearest friends: Janis Joplin, Todd Rundgren, Paul Butterfield and . . .

"Long Lost Photographs of Iconic Rock Music Legends The Rolling Stones, Janis Joplin, The Band & Others Discovered After 45 Years"

The California Heritage Museum is pleased to present ROCK & ROLL LEGENDS, THE LOST NEGATIVES OF MICHAEL FRIEDMAN. Karin Levinson and Angie Behm are the Co-Chairs of the photo exhibit, and spearheaded the ideation, marketing and PR efforts. The museum's Director, Tobi Smith, and Donna Vita are the exhibit's Co-Curators.

Michael Friedman, former Manager and Music Producer, found himself standing quite literally in the hurricane’s eye of America’s folk, rock and roll, and pop music industry during the late 60s . . .

"Candid rock photos taken by Michael Friedman to be on display at California Heritage Museum"

Some previously undeveloped rock 'n' roll images are getting some exposure in Santa Monica . . .  read more

by Dan Harary

"California Heritage Museum to present historic rock and roll photos"

Michael Friedman, former Manager and Music Producer, found himself standing quite literally in the hurricane’s eye of America’s folk, rock and roll, and pop music industry during the late 60s through the early 80s. Friedman will present a remarkable collection of his never-before-seen, candid, black and white photos of iconic musicians and performers, including . . .   read more

"All About Image: Friedman Photos on Display"

The roadshow antics of some of rock’n’roll provocateurs and talents will be on display at the California Heritage Museum courtesy of former music manager and producer Michael Friedman.

Friedman found himself standing quite literally in the hurricane’s eye of America’s folk, rock ’n’ roll, and pop music industry during the late 60s through the early 80s. Presented publicly for the first time, his candid, black-and-white photos of iconic musicians and performers including The Rolling Stones, Janis Joplin, The Band and many more can be seen . . .   read more

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